From the ad click to the call to the sale.
Know which calls are worth the spend.
Active Funnel builds software that helps insurance businesses understand what happens between an ad click, a phone call, and a potential sale, so they can make better marketing and sales decisions.
Call counts and duration don't tell you what happened on the call.
Understand what happens on your calls.
CallROAS helps you understand what happens on your calls. It identifies outcomes such as quote requests and follow-ups, so you can see which sources bring useful conversations and where your sales process needs attention.
From recorded call to a decision you can act on.
Each call is transcribed so the conversation can be reviewed and analyzed.
AI identifies what happened, such as a quote request or a follow-up, with supporting reasoning and a confidence score.
Outcomes are linked to the campaign, source, and path the call took to reach an agent.
Outcome information can be sent back to advertising platforms to inform optimization.
A poor lead and a missed sale can look the same in a call log.
Duration alone can't separate them. The conversation shows where to look next.
Marketing, conversations, and follow-up, connected.
Helps you understand your calls: outcomes, sales signals, and which sources bring useful conversations.
Brings your advertising spend and call revenue into one view. See which campaigns and locations are paying off, make updates across accounts, and set rules to pause campaigns that fall below your performance thresholds.
We’re developing Ringyr to bring customer history, call routing, and AI-assisted intake into one place, helping your team spend less time gathering information and more time helping customers.
Work with us
Walk through CallROAS with our team using an anonymized call analysis. We'll start with the question that matters most to your business.
Request a demoLooking for help generating insurance opportunities? Tell us what you need and we'll follow up.
Discuss leads and callsWe generated leads and calls. We needed to see the results.
Active Funnel started with our own experience running lead generation campaigns. Call counts and platform reports didn't tell us which conversations mattered, so we built software that does. We're starting in insurance and building technology that can serve other industries over time.
Let's look at your calls together.
What's hardest today: knowing whether your leads are good, knowing whether your advertising pays off, or managing what happens after someone calls?
Someone from Active Funnel will reply to arrange a time.