Privacy Policy — Active Funnel
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Privacy Policy

Effective date: [Month Day, 2026]

Draft for legal review. Bracketed items need confirmation. Do not publish until reviewed by counsel.

This Privacy Policy explains how [Active Funnel legal entity name] ("Active Funnel," "we," "us") collects, uses, and shares information when you visit ActiveFunnel.ai, contact us, or request a demo. It does not cover data we process on behalf of clients through our software, which is governed by our agreements with those clients.

Information we collect

Information you give us. When you fill out our contact form or request a demo, we collect your name, company, work email, phone number, the topic you're interested in, and anything you include in your message.

Information collected automatically. When you visit the site, we and our service providers may collect device and usage information such as IP address, browser type, pages viewed, referring URL, and time of visit, using cookies and similar technologies. [Confirm analytics and advertising tools in use.]

We do not knowingly collect sensitive personal information through this website.

How we use information

  • To respond to your inquiry and schedule demos or conversations.
  • To send you information you've asked for about our products and services.
  • To operate, maintain, secure, and improve the website.
  • To understand how visitors use the site and measure our marketing.
  • To comply with legal obligations and enforce our terms.

How we share information

  • Service providers who help us run the website, host data, manage email and scheduling, and analyze site use. They may use information only to provide services to us.
  • Legal and safety reasons, when required by law or to protect the rights, property, or safety of Active Funnel or others.
  • Business transfers, as part of a merger, acquisition, financing, or sale of assets.

We do not sell personal information submitted through this website. [Confirm position on sharing for cross-context behavioral advertising.]

Client data and call recordings

When clients use our software, we may process call recordings, transcripts, and related data on their behalf. In that role we act as a service provider or processor, and the client is responsible for giving any required notices and obtaining any required consents from callers. If you have a question about a call handled by one of our clients, please contact that business directly.

Retention

We keep inquiry information for as long as needed to respond to you and maintain our business relationship, and as required for legal, accounting, or security purposes.

Security

We use reasonable administrative, technical, and physical safeguards to protect information. No method of transmission or storage is completely secure.

Your choices and rights

You can unsubscribe from marketing emails using the link in any email. You can control cookies through your browser settings.

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, and to opt out of certain processing. To make a request, contact us at the address below. We will not discriminate against you for exercising these rights. [Confirm applicable state laws.]

Children

This website is intended for businesses and is not directed to children under 16. We do not knowingly collect their information.

Changes to this policy

We may update this policy from time to time. We will post the updated version here with a new effective date.

Contact us

[Active Funnel legal entity name]
[Mailing address]
[privacy@activefunnel.ai]